This week I will be attending our first breeze session. In preparation for the same, I will try to complete reading chapter 2 of the text book as well as watch the video that Prof. Talbott has on Angel. I hope to understand the value of SWOT analysis in marketing and also the impact of internal/external and micro/macro changes. I also hope to apply the knowledge gained to my company/industry and try to relate what I see there to the topics I learn. I have not yet looked at the Marketing Plan Pro software that came with the text book and am hoping to get some direction in this regard during the Breeze session.
Last week, I met with my team and had our introductory discussions. This week, I look forward to contacting the other teams in our consulting group and getting introduced to them.
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